by Patrick Lappay
The promotion of effective, truthful and responsible marketing communications champions self-regulation, consumer protection and values formation. In light of this, the Pananaw Awards: PANAF Brand Communications Student’s Competition commenced on 5 to 20 October 2022 in both virtual and face-to-face setup to provide leadership, guidance and support to the youth.
PANAnaw Awards is a student competition organized by the Philippine Association of National Advertisers (PANA) with the mission to hone and develop future industry talents. It is managed by its Foundation and held annually for Philippine colleges and universities that offer advertising, marketing, fine arts and business courses.
The organization believes in achieving the Sustainable Development Goals such as SDG 8: Decent Work and Economic growth as it trains students in creating a comprehensive brand communications’ plan for the company.