Burnham Park is one of the most visited tourist spots in Baguio City; however, there is a problem with waste segregation, especially plastic bottles. Considering this, the School of Accountancy, Management, Computing, and Information Studies’ (SAMCIS) Marketing Mixers (MM) launched their outreach program, BINnadang: Plastic Bottle Reduction Drive, on March 18, 2023, at the Rose Garden of Burnham Park. Baguio’s City Environment and Parks Management Office (CEPMO) head Atty. Rhenan Diwas was present during the launch.
Marketing Mixers collaborated with Architect Jason Muelle for the structure and design of the bins. Good Taste – Otek then sponsored the production of bins to be distributed around the park.
In line with the goal of Engaged Citizenship, the Binnadang Project aims to install plastic bottle segregation bins and advocate bayanihan in the practice of proper segregation, which can help lessen the cross-segregation process of plastic bottles and minimize waste in the park. The implementation was successful, and favorable impacts of the project are expected through regular monitoring processes.
The Binnadang Plastic Bottle Reduction Drive was done in pursuit of JEEP CEAP’s goal of Ecological Integrity which is in line with CICM advocacy for Environmental Protection And Management, Integrity of Creation, and Indigenous Peoples’ Advocacy. The project also aligns with SDG 12, Responsible Consumption And Production, and SDG 17, Partnerships For The Goals.